Here is an assortment of highlighted projects. Additional projects are in the expanded portfoilio
The first step is research. I like to understand not just the brand, but the market, and what has existed before. There is no other path to innovation without understanding the present. Next, I create the organizing principle. This concept guides everything and not only further reinforces the brand but gives it an emotional relevancy to really connect with your audience. Design and execution is where my vast experience with creative and technique come into play. This is where the project realities blend with the concept and are executed with my robust skillset and large network of talented artists and business relationships.
The process can be as large or small as the project requires, but one thing is certain. I will always take the time to communicate and listen, prioritizing your brand and delivering the work of a true collaboration.